Scroll through an interactive timeline of Google's post-IPO history, below. Another problem was the lousy market. The Nasdaq was sitting at its lows for the year as tech stocks were stalling out. Several tech IPOs had already been postponed or canceled. Then there was a flurry of negative publicity, including an SEC inquiry into how the company had registered shares awarded to current and former employees, and an ill-timed Playboy interview with Sergey Brin. In the long run, however, none of the above mattered.
Despite a somewhat disastrous start, it was the stock that woke up the market in Google Search was around for a few years, but the IPO drew attention to it. Once people started using the product, everyone saw how powerful it was. Specifically, a lot of people switched from Yahoo to Google. By the end of the year, Google already offered 25 different language options — it now offers In , the home page looks largely the same, but other parts of the site are more fleshed out.
Here's the culture page:. It added different tabs in Google ditched the blue boxes in Everything stayed pretty much the same, until Google moved its different search options up top:. Google ditched the ugly shadowing on its font in In , it added a black box around its top toolbar:.
Google updated to a simpler, more elegant logo in Shortly after the company blew up its corporate structure in August , forming Alphabet, the company modernized its look.
The tech giant has a lot to celebrate after more than two decades in business: It's one of the world's most visited websites and its name is so popular it's been deemed a verb in the English dictionary No, seriously — Google it! Google's success since going public has turned out to be a positive for shareholders. While Google's shares have done well over the years, any individual stock can over- or underperform and past returns do not predict future results.
It's important to note that Google is actually now called Alphabet. This change took place in as a way of reorganizing the company and its growing number of businesses beyond search. Google was founded in by two Stanford Ph. The pair wrote and published a paper about developing a "prototype of a large-scale search engine," which became the first iteration of the Google we know today.
But by spring of , they moved into a proper office space in Palo Alto, California. The company relocated again in to a complex of buildings in Mountain View, California, now known as "Googleplex. Google's rapid growth opened up major doors for expanding the business. With Schmidt in charge, Google quickly expanded beyond its core identity as a search engine. In , Google launched AdSense, an advertising program used by website publishers to target users.
It was already profitable, and profitable revenue is worth more than unprofitable revenue — all else being held equal. This lede, for example, sticks out :. In the end, both parties were wrong. But IPOs are both magic and math, something that Google took to the next level with how it went public. Google, not content to do things along normal lines, went public using a Dutch auction. The same Forbes piece does a fine job detailing what a Dutch auction entails:.
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